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Würfel Living

WÜRFEL LIVING

<Brand name> <logo> <Brand strategy> <Brand positioning> <interior design> <Website design> <brand vision> <brand film> <photo shoot>

Happy customer’s repeat business. Würfel Küche, a modular kitchen brand, wanted to diversify and venture into the furniture category. The location they chose for their first showroom was bang in the middle of a furniture showroom jungle. The street was swarming with more than a hundred furniture showrooms that had existed there for decades. So instead of selling furniture we proposed to sell lifestyle. We created a campaign, where every single element was done personally by our team – starting from the strategy, the positioning, brand name, branding, logo design, interior design, exterior design, website design, we even conceived, wrote, and directed films for the customer. We also personally did the still photography for the campaign. The brand imagery looked so premium and international, that initially people were scared to walk into the store. But once they did, they found the prices were surprisingly affordable. In fact, within 2 months of launch every item in the store inventory was sold out.