Series B SaaS platform with ~1,200 published URLs and a stalling organic curve
Organic traffic had plateaued and the client was invisible in ChatGPT, Perplexity and Google AI Overviews for its own category terms.
Full technical + entity audit - identified 340 pages with weak or missing structured data and 60% of category pages lacking canonical entity anchors.
Built an AEO content system: question-first H2 pattern, direct-answer intros, FAQ + HowTo schema, and citation-ready statistics blocks.
GEO layer - brand entity graph tied to Wikidata, product knowledge panels, and consistent NAP across regional properties.
Custom LLM citation tracker prompting Perplexity, ChatGPT and Gemini weekly on 120 category queries - baseline vs. lift measured monthly.
Editorial workflow retrained so every new asset ships with schema and answer-ready structure.
AI-cited mentions of the brand grew 68% quarter-on-quarter, organic sessions returned to growth, and the sales team began hearing 'I found you via ChatGPT' in discovery calls.