All L&D work
Microsite Anonymized

SharePoint micro-site webpages with analytics endpoints

Global CPG enterprise, ~50 markets, 80k+ employees

12+
Editors trained
-70%
Time-to-publish
Live
Analytics
SharePoint
Platform
The Ask

Ship internal webpages with analytics endpoints so the business could finally see what content was working.

Approach
  1. 01

    IA + content model workshop with the business owner.

  2. 02

    SharePoint microsite build with modular components and analytics endpoints.

  3. 03

    Content migration, governance model and editor training.

Deliverables
  • IA + content model
  • SharePoint microsite (branded)
  • Analytics endpoints + dashboard
  • Editor playbook + governance
Outcome

Business owners publish independently. Traffic and dwell time confirm the site is a destination, not an archive.