60-day campaign to re-launch the brand with new repositioning. We generated over 96 inquiries with a sale volume of 401.15 tonnes of steel and six distributor inquiries.
Industry: TMT Bar Manufacturing – Steel
Turnover: SGD 92 Million
A top TMT bar manufacturer with a turnover of $92 Million annually wanted to re-launch the brand with its new logo and positioning. The company manufactures different grades of steel primarily for construction purposes. As a veteran brand, they felt the new positioning would help them engage with the stakeholders with an emotional touch. To reach its unique positioning, the brand felt digital is an important medium to communicate and engage stakeholders of all levels.
Problem Statement: A TMT bar manufacturing company wants to re-launch its brand with revised USPs.The company needs to rise to the high competition in the market. The company’s stakeholders are segregated in the market, but they believe digital is an effective medium to effectively communicate the new value proposition. They approached Camdew to help develop a plan cost-effectively.