A leading manufacturer in the construction supply industry wanted to engage its key stakeholders using digital marketing
Industry: Construction Supply Manufacturing
Turnover: SGD 180 Million
A leading manufacturer in the construction supply industry wanted to engage its key stakeholders, including Architects, Builders, Engineers, Contractors, Interior Designers, Govt departments, etc. In addition, they wanted a methodological, measurable & sustainable way to engage their stakeholders.
Problem Statement: The company wanted to reach its stakeholders with a derived value proposition
Solutions Planned: Stakeholder matrix: Camdew derived the stakeholder matrix per the value prop & personal classification using primary & secondary research. KPI was engagement.
PLAN OF ACTION:
Buyer persona creation
Value Prop Prioritization
Content development for the persona
Campaign publishing, tools & measurement
Architects & Builders
Segments: Architects, Builders, Interior, New Distributor