Digital Marketing for a Construction Supply Manufacturer

CASE STUDY:

A leading manufacturer in the construction supply industry wanted to engage its key stakeholders using digital marketing

CLIENT STORY:

Industry: Construction Supply Manufacturing

Turnover: SGD 180 Million

A leading manufacturer in the construction supply industry wanted to engage its key stakeholders, including Architects, Builders, Engineers, Contractors, Interior Designers, Govt departments, etc. In addition, they wanted a methodological, measurable & sustainable way to engage their stakeholders.

Problem Statement: The company wanted to reach its stakeholders with a derived value proposition

Solutions Planned: Stakeholder matrix: Camdew derived the stakeholder matrix per the value prop & personal classification using primary & secondary research. KPI was engagement.