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Case Study
digital marketing for a construction supply manufacturer

CASE STUDY:

A leading manufacturer in the construction supply industry wanted to engage its key stakeholders using digital marketing

CLIENT STORY:

Industry: Construction Supply Manufacturing

Turnover: SGD 180 Million

A leading manufacturer in the construction supply industry wanted to engage its key stakeholders, including Architects, Builders, Engineers, Contractors, Interior Designers, Govt departments, etc. In addition, they wanted a methodological, measurable & sustainable way to engage their stakeholders.
Problem Statement: The company wanted to reach its stakeholders with a derived value proposition
Solutions Planned: Stakeholder matrix: Camdew derived the stakeholder matrix per the value prop & personal classification using primary & secondary research. KPI was engagement.

PLAN OF ACTION:

  • Buyer persona creation
  • Qualification metric
  • Stakeholder consolidation
  • Value Prop Prioritization
  • Content development for the persona
  • Campaign publishing, tools & measurement

RESULTS ACHIEVED

100K+

Architects & Builders

Segments: Architects, Builders, Interior, New Distributor

4X

Enquiries

6th Ranking

From 12th

Improved website ranking in 45 days